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Our Bundle of Biases

Did you ever wonder why two people with identical I.Q. education and upbringing can have totally different opinions about so many things?   About three years ago, I helped sponsor a symposium on...

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Advertising Now More Important Than Ever!

In a recent study conducted by Ad-ology titled “Advertising’s  Impact in a Soft Economy” more than 48% of US adults think that the lack of advertising by a  retail store, bank or auto dealership during...

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